How to Write Marketing Copy for Global Marketing
1. Use clear language.
Do not use slang, colloquialisms, or improper grammar. Catchy marketing phrases do not work across cultures and languages – sometimes they don’t even work in different countries with the same language. Electrolux was thrilled in the UK with the response to their slogan “It sucks”. They could not understand why it was not well received in the United States!
2. Drop local references or specific country places.
Unless you plan on changing the marketing copy for each country that speaks the same language, ..read more
Tags: ad copy, global marketing, Language Translation, marketing copy, marketing translation
How to Write Marketing Copy for Global Marketing
1. Use clear language.
Do not use slang, colloquialisms, or improper grammar. Catchy marketing phrases do not work across cultures and languages – sometimes they don’t even work in different countries with the same language. Electrolux was thrilled in the UK with the response to their slogan “It sucks”. They could not understand why it was not well received in the United States!
2. Drop local references or specific country places.
Unless you plan on changing the ..read more
