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Swedish Translation

July 1st, 2010 by Wendy Pease

Even when the translation is correct, it is important to remember that certain words may have connotations in one culture that they do not have in another. In England, a Swedish vacuum cleaner company used the slogan “Nothing sucks like an Electrolux.” In the United States, where “sucks” has become a trendy word for something that is bad or of poor quality, this would not go over very well.

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