Consumer Product Translation
Expertise Required for Accurate Consumer Product Translation
Rapport International is a full-service translation and interpretation company specializing in Consumer Product Translation. We understand the need for expertise and accuracy and provide the highest qualified language professionals trained with advanced degrees.
Our linguists understand and specialize in the complexities of creating and marketing consumer products. We pay attention to the differences between products. Marketing translation needs to capture the meaning and messaging, and then make sure it applies to the culture. We all know the example of the “Nova” car that did not sell in Mexico because “no va” means “doesn’t go” in Spanish. Rapport International linguists communicate any potential problems to the client before the product goes to market.
Brand Name Testing
When a client releases a product in a new market, the product name has to be strong and convey the “brand promise”. We test brand names in the manner you want: from a cursory test to full blown market research. The research prevents the mishaps that can embarrass a company or cause a product to fail.
Write in the Right Voice so your Audience Understands
Rapport International translators write in the register (reading level) that your audience can understand and will make sure that all concepts and details are clear to the reader. Product materials need to be written in a certain style or “voice”. This same “voice” needs to be carried throughout all documents. Our linguists bridge that gap and make the information accessible to all people, in all languages.
Correct Terminology to Avoid Liability
We also understand the importance of correct terminology. One client had a product called “Take and Toss” for inexpensive plastic containers. The idea was that the user could choose to reuse or dispose of the container after use. When launching in Europe, the name didn’t work – consumers wanted to know which it was – reusable or not. The concept just didn’t fly there. The client had us test the name “Säva” to make sure the new name was appropriate in all the European languages. Once the new name tested fine, the product was launched successfully.
Re-cycle Translation where Appropriate
Rapport International has the ability to reuse reoccurring information. Often marketing materials will include the same information in numerous areas of the document. At Rapport we can re-cycle the translation and leverage the information so that you are not paying for the same translation multiple times.
On-Time and On Budget to Meet your Plan
Rapport International understands the need for fast turn-around times and works with you to complete each project within your time frame. When you need marketing copy or product inserts right away, we get it done. We understand the importance of the material and will make sure it is timely and correct the first time around.
Work with a Company who Understands your Industry
We know the consumer products field. We understand the importance of all consumer communication touch points, from packaging to user manuals and instruction guides. Rapport International carries a liability insurance policy that has never been accessed because we provide accurate translations every time.
Rapport International has a long list of consumer product translation clients including Tomy, Juice Plus, Duck Tours, Franklin Sports and Samsonite. Our experience includes:
- Packaging
- Product Inserts
- User Manuals
- Recall Information
- Marketing Material
- Press Releases
- Sales Brochures
- Catalogs
- Branding
- Proposals
- Operating Manuals
- Web Sites
Website Translation made Easy
If you are interested in translating your website into other languages, Rapport International can offer valuable assistance. Whether you want to translate your whole web site or just certain pages, we can guide you through the website maze. Important considerations include; how to build the website, how to manage and update it, and how to drive non-English speakers to the site.
Rapport International is a trusted leader in the consumer products translation industry because we have a wealth of experience and broad industry know-how. Contact us via the form below to inquire about our consumer products translation services.
