Archive for 'World Trade'

In global economy, ‘lost in translation’ not an option

Here is an article written by Amanda Roberge that appeared in Telegram.com.

Similar to the Got Milk? campaign in the U.S., the Hay Leche? campaign in Spanish-speaking countries translated to “Are you lactating?” for locals.

MacNeill Engineering Worldwide, manufacturer of CHAMP brand athletic products, is based in Marlboro, but manufactures all of its products in Hong Kong.

According to Jessica Georgenes, the company’s marketing manager and tour coordinator, English is the language spoken at business meetings, no matter where they are held. However, ..read more

Reverse Innovation

Chris Trimble, a friend of mine from Tuck Business School and Professor Vijay Govindarajan have co-written a book titled Reverse Innovation: Create Far From Home, Win Everywhere.

Chris explains that, “For decades, global corporations have followed a predictable approach to innovation. They have developed new products and services for home markets, and then exported them.

That has worked well enough historically, but the dynamics of global business are changing. The bulk of economic growth is in the developing world, and the needs and ..read more

Patents for Humanity Challenge

The U.S. Patent and Trademark Office is encouraging businesses to apply their patented technology to address the world’s humanitarian challenges.  The Patents for Humanity Challenge is offering applications in four categories: medical technology, food and nutrition, clean technology, and information technology.

Applications are being accepted through August 31, 2012.  For more information, visit usa.gov.

How to Write Marketing Copy for Global Marketing

1. Use clear language.

Do not use slang, colloquialisms, or improper grammar. Catchy marketing phrases do not work across cultures and languages – sometimes they don’t even work in different countries with the same language. Electrolux was thrilled in the UK with the response to their slogan “It sucks”. They could not understand why it was not well received in the United States!

2. Drop local references or specific country places.

Unless you plan on changing the marketing copy for each country that speaks the same language, ..read more

10 Things I Know About Language Translation

10.  Just Do It. 

A huge share of the business market is being missed if you are only targeting English speaking audiences.  Less than 10% of the world’s population speaks English as their first language, yet if information about a product is in a person’s native language, that person is four times more likely to purchase.

9.  Provide Good Copy

Providing well written English copy is the most important first step to insure a quality foreign language translation.

8.  Quality of Linguist

Use a ..read more

Massachusetts Export Center

An excellent resource for MA businesses that are interested in exporting is the Massachusetts Export Center.   The MA Export Center has been in business for over 20 years and serves as a one-stop resource for export assistance offering a wide range of targeted, customized services.

According to the Center, “On average, clients report over $300 million in new export sales every year as a direct result of our assistance.”

For more information on the MA Export Center, please visit www.mass.gov/export.

Doing Business in China

Adapted from an article by Jack Daniels at Buyers Bridge Corporation

 

Is your company doing business in China?  Are you thinking about entering the Chinese market?  If so, please read these tips to produce results.

Focus on products that have high labor content value. Products whose selling price is dominated by raw material costs (corrugated stock, sheet metal, bulk wire, chemical feedstock, etc.) aren’t likely to cost less in China than they do at home. Instead, focus your procurement efforts on value ..read more

The Massachusetts Export Center’s Export Expo

On Monday, December 5, 2011, Rapport International, LLC will have a table at the Massachusetts Export Center’s Export Expo.  Join us for the most comprehensive export event of the year that brings together export resources, training and information – all under one roof!

The Massachusetts Export Center’s Export Expo provides a forum for exporters to connect with the wide variety of export resources available in Massachusetts while learning about issues that impact their day-to-day export operations.

Exhibitors will include law firms, banks, ..read more

The Yam Festival

The Yam Festival, a popular harvest festival in Ghana and Nigeria, is usually held in the beginning of August to mark the end of the rainy season. Yams are the most common food in many African countries, and are the first crop to be harvested. During this festival, an offering of yams is made to the gods and their ancestors as a show of thanks, after which yams are distributed among the villagers. The festival is also characterized by several ..read more

World Trade Month

May has been recognized as World Trade Month since the 1920′s, thanks to an effort led by the Los Angeles Chamber. During this month, the U.S. Chamber will highlight members that have served as international leaders and make recommendations for policy actions that will help keep America competitive. Why is Trade Essential? More than 50 million Americans depend on exports for their jobs, and of those 17.7 million directly depend on Free Trade Agreements (FTAs) already passed. The past FTAs created ..read more

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