Archive for 'Imports'

How to Write Marketing Copy for Global Marketing

1. Use clear language.

Do not use slang, colloquialisms, or improper grammar. Catchy marketing phrases do not work across cultures and languages – sometimes they don’t even work in different countries with the same language. Electrolux was thrilled in the UK with the response to their slogan “It sucks”. They could not understand why it was not well received in the United States!

2. Drop local references or specific country places.

Unless you plan on changing the marketing copy for each country that speaks the same language, ..read more

10 Things I Know About Language Translation

10.  Just Do It. 

A huge share of the business market is being missed if you are only targeting English speaking audiences.  Less than 10% of the world’s population speaks English as their first language, yet if information about a product is in a person’s native language, that person is four times more likely to purchase.

9.  Provide Good Copy

Providing well written English copy is the most important first step to insure a quality foreign language translation.

8.  Quality of Linguist

Use a ..read more

Doing Business in China

Adapted from an article by Jack Daniels at Buyers Bridge Corporation

 

Is your company doing business in China?  Are you thinking about entering the Chinese market?  If so, please read these tips to produce results.

Focus on products that have high labor content value. Products whose selling price is dominated by raw material costs (corrugated stock, sheet metal, bulk wire, chemical feedstock, etc.) aren’t likely to cost less in China than they do at home. Instead, focus your procurement efforts on value ..read more

How much do you know about spices? Take this fun quiz and find out.

What are the five spices in Chinese five-spice powder?

The five spices are equal parts ground cinnamon, cloves, fennel seed, star anise, and Szechuan peppercorns. Due to the popularity of Chinese cuisine, this mixture is now available premixed in most North American supermarkets.

What is the Greek word for spice?

The Greek word for spice is “aroma.”

What are the leaves of the coriander plant called?

Cilantro. The Coriandrum sativum plant is native to southern Asia and northern Africa. ..read more

World Trade Month

May has been recognized as World Trade Month since the 1920′s, thanks to an effort led by the Los Angeles Chamber. During this month, the U.S. Chamber will highlight members that have served as international leaders and make recommendations for policy actions that will help keep America competitive. Why is Trade Essential? More than 50 million Americans depend on exports for their jobs, and of those 17.7 million directly depend on Free Trade Agreements (FTAs) already passed. The past FTAs created ..read more

Are you an Internationalist?

Thank you  to Jack Daniels, President of Buyers-Bridge for this recent post:

I recently visited a client that’s in the sensor business. They procure value-added materials in Russia, machined metal and plastic parts in China, cable and wire harnesses from Malaysia, inset molding services in the USA and PCBAs from Mexico. All of these items get married up into finished products within their own facilities in Brazil, Turkey and the USA and then shipped to customers around the world.

Their management team ..read more

Globalization

“Globalization refers to the growing economic dependence among countries as reflected in increasing cross-border flows of goods, services, capital and knowledge. At an organizational level, globalization can refer historically to the extent to which a company has expanded its operations so that it engages in cross-border flows of capital, goods and knowledge across subsidiaries. It can also be used to describe a corporate strategy, designed to reap the benefits of becoming a global company. Globalization at all levels is, therefore, ..read more

STAR 2010 Exposition

Visit us at booth #655 at the Boston Convention Exhibition Center. For more information, visit www.mass.gov.

World Trade Day – Rhode Island

World Trade Day will be on June 16, 2010 at Bryant University in Smithfield, RI. Please come visit us at our booth. For more information, visit www.worldtradedayri.com.

Toy Company email

Ken Kahn, a friend of mine owns a toy company (www.oh-toys.com) that sells well-made, educational toys.

Recently, he received the following email:

hello my name is R.Thara.Please teach me. Can you ship to japan?I am sure that he can teach her – but what? 

I love this stuff.  (Please know, I point these errors out to make sure people know how important good translation is in business, not to make fun of anyone who tries to communicate in another language.  I loudly applaud the efforts for anyone ..read more

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