Archive for 'Exports'
Reverse Innovation
Chris Trimble, a friend of mine from Tuck Business School and Professor Vijay Govindarajan have co-written a book titled Reverse Innovation: Create Far From Home, Win Everywhere.
Chris explains that, “For decades, global corporations have followed a predictable approach to innovation. They have developed new products and services for home markets, and then exported them.
That has worked well enough historically, but the dynamics of global business are changing. The bulk of economic growth is in the developing world, and the needs and ..read more
Tags: economic growth, emerging economies, Exports, innovation global business, reverse innovation, Tuck Business School
How to Write Marketing Copy for Global Marketing
1. Use clear language.
Do not use slang, colloquialisms, or improper grammar. Catchy marketing phrases do not work across cultures and languages – sometimes they don’t even work in different countries with the same language. Electrolux was thrilled in the UK with the response to their slogan “It sucks”. They could not understand why it was not well received in the United States!
2. Drop local references or specific country places.
Unless you plan on changing the marketing copy for each country that speaks the same language, ..read more
Tags: ad copy, global marketing, Language Translation, marketing copy, marketing translation
10 Things I Know About Language Translation
10. Just Do It.
A huge share of the business market is being missed if you are only targeting English speaking audiences. Less than 10% of the world’s population speaks English as their first language, yet if information about a product is in a person’s native language, that person is four times more likely to purchase.
9. Provide Good Copy
Providing well written English copy is the most important first step to insure a quality foreign language translation.
8. Quality of Linguist
Use a ..read more
Tags: cultures. quality translation, Language Translation, linguist, translator
Massachusetts Export Center
An excellent resource for MA businesses that are interested in exporting is the Massachusetts Export Center. The MA Export Center has been in business for over 20 years and serves as a one-stop resource for export assistance offering a wide range of targeted, customized services.
According to the Center, “On average, clients report over $300 million in new export sales every year as a direct result of our assistance.”
For more information on the MA Export Center, please visit www.mass.gov/export.
Tags: export assistance, Massachusetts economy, Massachusetts Export Center, Massachusetts exports, new export sales
Doing Business in China
Adapted from an article by Jack Daniels at Buyers Bridge Corporation
Is your company doing business in China? Are you thinking about entering the Chinese market? If so, please read these tips to produce results.
Focus on products that have high labor content value. Products whose selling price is dominated by raw material costs (corrugated stock, sheet metal, bulk wire, chemical feedstock, etc.) aren’t likely to cost less in China than they do at home. Instead, focus your procurement efforts on value ..read moreTags: China, International Business, RMB
Pepsi Slogan
In Taiwan, the translation of the Pepsi slogan “Come alive with the Pepsi Generation” came out as “Pepsi will bring your ancestors back from the dead.”
Tags: communication, cultures, Diversity, foreign language translation, Funny translations
Body Bags
Almost as good as the confusion among English speakers over the term Fanny Pack, is the humor raised by the German equivalent for knapsack. Companies often use or “borrow” words from other languages to give their product names a certain cachet. Sometimes their choices are a bit odd. German makers of knapsacks refer to them as “Body Bags“.
Tags: communication, foreign language translation, Funny translations, global communications, Language Translation
The Massachusetts Export Center’s Export Expo
On Monday, December 5, 2011, Rapport International, LLC will have a table at the Massachusetts Export Center’s Export Expo. Join us for the most comprehensive export event of the year that brings together export resources, training and information – all under one roof!
The Massachusetts Export Center’s Export Expo provides a forum for exporters to connect with the wide variety of export resources available in Massachusetts while learning about issues that impact their day-to-day export operations.
Exhibitors will include law firms, banks, ..read more
Did you know that May is World Trade Month? Export.gov is celebrating!
With more than 95 percent of the world’s consumers living outside U.S. borders, and a new and growing middle class expanding around the globe, we expect more than one billion new consumers to emerge during the next 15 years. Exporting is becoming more and more important to ensure your business’ success.
Join Secretary Gary Locke in celebrating World Trade Month and take the opportunity to explore the many exciting things going on this month, including the release of a new National ..read more
How much do you know about spices? Take this fun quiz and find out.
What are the five spices in Chinese five-spice powder?
The five spices are equal parts ground cinnamon, cloves, fennel seed, star anise, and Szechuan peppercorns. Due to the popularity of Chinese cuisine, this mixture is now available premixed in most North American supermarkets.
What is the Greek word for spice?
The Greek word for spice is “aroma.”
What are the leaves of the coriander plant called?
Cilantro. The Coriandrum sativum plant is native to southern Asia and northern Africa. ..read more
