Archive for 'Events'

Video Conferencing

According to an article on Mashable Business, FuzeMeeting has updated its video conferencing software and is making exciting advances in remote conferencing options.  FuzeBox customers host more than 76,000 online meetings per day, in 122 countries and in 10 different languages.

Fuze HD for iPad is offering multi party video conferencing for up to 10 people where all the people can not only be seen, but also interact with video, text, images and other media during the presentation.

At Rapport International, we ..read more

In global economy, ‘lost in translation’ not an option

Here is an article written by Amanda Roberge that appeared in Telegram.com.

Similar to the Got Milk? campaign in the U.S., the Hay Leche? campaign in Spanish-speaking countries translated to “Are you lactating?” for locals.

MacNeill Engineering Worldwide, manufacturer of CHAMP brand athletic products, is based in Marlboro, but manufactures all of its products in Hong Kong.

According to Jessica Georgenes, the company’s marketing manager and tour coordinator, English is the language spoken at business meetings, no matter where they are held. However, ..read more

College Marketing Internship Job Description

Objective: To help promote the language translation and interpretation services of Rapport International while learning skills related to marketing, advertising and promotion.

Hours: 12-15 hours per week. Typically 3 days per week. Schedule is negotiable. Some work from home possible.

Compensation: Internship position is not compensated, but any required or necessary paperwork will be completed to provide college credits.

Supervisor: Executive Director

Program Eligibility:

• Students interested in the field of marketing/communications/foreign languages

• Cumulative GPA of 2.0 or above

• Familiarity with Linked-in or FaceBook is ..read more

Reverse Innovation

Chris Trimble, a friend of mine from Tuck Business School and Professor Vijay Govindarajan have co-written a book titled Reverse Innovation: Create Far From Home, Win Everywhere.

Chris explains that, “For decades, global corporations have followed a predictable approach to innovation. They have developed new products and services for home markets, and then exported them.

That has worked well enough historically, but the dynamics of global business are changing. The bulk of economic growth is in the developing world, and the needs and ..read more

Patents for Humanity Challenge

The U.S. Patent and Trademark Office is encouraging businesses to apply their patented technology to address the world’s humanitarian challenges.  The Patents for Humanity Challenge is offering applications in four categories: medical technology, food and nutrition, clean technology, and information technology.

Applications are being accepted through August 31, 2012.  For more information, visit usa.gov.

Translationparty.com

Here is fun activity when you have a few minutes to laugh.  Go to translationparty.com and type in an English idiom.  Then watch it get translated into another language and back to English.  See how funny the phrase becomes when a machine does the translation.   One phrase to try is; Go forward, don’t look back and embrace life.  After you are done laughing, you will understand why Rapport International only uses the top translators to handle all their projects.  Machines ..read more

Executive Order 519

Executive Order 519 is an important order instituted by the State of Massachusetts because it ensures that all agencies provide “services to ensure that they foster access and equal opportunity for all persons, irrespective of race, gender, ethnicity, sexual orientation, disability, religion, national origin, or veteran status.”  This is important at Rapport International because one of the ways that the State agencies can comply with E.O. 519 is by translating their website, documents, applications, etc. into other languages so that ..read more

Chillola.com

There is a great website called chillola.com that teaches young kids their first words in foreign languages.  You can choose from English, Spanish, French, German, or Italian.  There are online activities as well as printed worksheets.  You pick the language and your child can learn in a variety of categories including letters, numbers, colors, fruits, and animals.  The website is kid friendly and a lot of fun.  Check out chillola.com for hours of enjoyment (and learning) with your kids!

How to Write Marketing Copy for Global Marketing

1. Use clear language.

Do not use slang, colloquialisms, or improper grammar. Catchy marketing phrases do not work across cultures and languages – sometimes they don’t even work in different countries with the same language. Electrolux was thrilled in the UK with the response to their slogan “It sucks”. They could not understand why it was not well received in the United States!

2. Drop local references or specific country places.

Unless you plan on changing the marketing copy for each country that speaks the same language, ..read more

10 Things I Know About Language Translation

10.  Just Do It. 

A huge share of the business market is being missed if you are only targeting English speaking audiences.  Less than 10% of the world’s population speaks English as their first language, yet if information about a product is in a person’s native language, that person is four times more likely to purchase.

9.  Provide Good Copy

Providing well written English copy is the most important first step to insure a quality foreign language translation.

8.  Quality of Linguist

Use a ..read more

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